Post by account_disabled on Feb 28, 2024 7:13:02 GMT
The Content Audit is a fundamental element of every Content Marketing strategy and presupposes knowledge of the brand, the competitors, the market, but above all the Buyer Personas being addressed. All this information allows the Content Marketing Manager to see what works and what doesn't, but above all how to integrate the contents and which types and formats to include in the editorial plan. Contet Audit: what does it mean? We can say that doing Content Audit means reviewing everything that is contained and published on your website: blog posts , web page texts, but also social media posts and newsletter contents. It is certainly a job that takes time, but the benefits in the long and medium term are truly remarkable.
Thanks to a targeted Content Audit activity you will, in fact, be able to discover: which type of content works best and allows you to achieve the objective; what new content do you need for the different stages of the Content Marketing funnel (Awareness Norway Phone Number Consideration, Decision); which contents can be eliminated and which ones require updating or integration. All the data and information collected will help you to improve your content marketing strategy and optimize all the documents created by your company, in order to also improve the online presence of your brand. How is a Content Audit done? Now that you know what a Content Audit is and what advantages it brings to your company, let's see how to carry it out.
First of all, it is necessary to categorize the contents, using the pre-set templates you find online or creating your own customized template. You must remember to note down the following information for each piece of content: topic covered or topic; buyer personas addressed; stage of the funnel to which it belongs; content format; if it is free content or requires the user to leave his data; which company sector it refers to (informative, commercial, customer care content, etc.); content objective; results and performance of the content in terms of views, shares, downloads. KPIs to measure the effectiveness of content Let's now delve deeper into the topic of content performance , seeing which KPIs to consider when carrying out a Content Audit, which will be related to the objectives of your Content Marketing strategy i.e. lead generation, site traffic, brand awareness, etc.
Thanks to a targeted Content Audit activity you will, in fact, be able to discover: which type of content works best and allows you to achieve the objective; what new content do you need for the different stages of the Content Marketing funnel (Awareness Norway Phone Number Consideration, Decision); which contents can be eliminated and which ones require updating or integration. All the data and information collected will help you to improve your content marketing strategy and optimize all the documents created by your company, in order to also improve the online presence of your brand. How is a Content Audit done? Now that you know what a Content Audit is and what advantages it brings to your company, let's see how to carry it out.
First of all, it is necessary to categorize the contents, using the pre-set templates you find online or creating your own customized template. You must remember to note down the following information for each piece of content: topic covered or topic; buyer personas addressed; stage of the funnel to which it belongs; content format; if it is free content or requires the user to leave his data; which company sector it refers to (informative, commercial, customer care content, etc.); content objective; results and performance of the content in terms of views, shares, downloads. KPIs to measure the effectiveness of content Let's now delve deeper into the topic of content performance , seeing which KPIs to consider when carrying out a Content Audit, which will be related to the objectives of your Content Marketing strategy i.e. lead generation, site traffic, brand awareness, etc.
