Post by bapp1207 on Mar 16, 2024 1:02:34 GMT
All rights reserved Girls in Marketing Limitedreasons to be focusing on mobilefriendly marketing Mobilefriendly marketing should be a key element of your business strategy. Now more than ever. Not only has it become standard practise as part of a good user experience but it may soon be making a bigger impact on your SEO and search ranking. Here are reasons why you should be focusing on mobilefriendly marketing . Search Engine Optimisation SEO Search Engine Marketing SEM Optimising for mobile can have a significant impact on where you rank on search engines. organic results as well as paid ads performance. Google has indicated that next year it will be making some changes.
These changes could have a significant impact on your marketing strategy ASB Directory EO Google does currently emphasise the importance of page speed. When selecting which sites will appear on an organic search result its certainly taken into consideration. However there are strong suggestions that as of spring next year page speed is going to have an even bigger effect. According to marketing expert Neil Patel Google will be putting a bigger emphasis on page speed and LCP page performance as they have identified that these are major factors behind website bounce rates. This means that if your site is slow to load it could be penalised. SEM When you advertise with Google a number of factors affect how likely your advert is to be shown.
One of the key pillars is website quality. The quality of your website could be the difference between your ad being shown over your competitors. When we refer to a quality website this includes how well the site has been optimised for mobiles especially when the user is searching from a mobile device. You could optimise your website for a mobile device by designing a website specifically for mobile. Features such as shorter menus removing awkward popups or highres large images that take an age to load.
These changes could have a significant impact on your marketing strategy ASB Directory EO Google does currently emphasise the importance of page speed. When selecting which sites will appear on an organic search result its certainly taken into consideration. However there are strong suggestions that as of spring next year page speed is going to have an even bigger effect. According to marketing expert Neil Patel Google will be putting a bigger emphasis on page speed and LCP page performance as they have identified that these are major factors behind website bounce rates. This means that if your site is slow to load it could be penalised. SEM When you advertise with Google a number of factors affect how likely your advert is to be shown.
One of the key pillars is website quality. The quality of your website could be the difference between your ad being shown over your competitors. When we refer to a quality website this includes how well the site has been optimised for mobiles especially when the user is searching from a mobile device. You could optimise your website for a mobile device by designing a website specifically for mobile. Features such as shorter menus removing awkward popups or highres large images that take an age to load.
